![]() ![]() The album artwork was released early exclusively by The Sun via a tweet which was then confirmed to be the official artwork through the band's official Twitter account, though the early access was only available for those who held a membership of the newspaper's online version. The official title of the album was announced on 6 September 2013, starting with Zayn Malik tweeting a teaser video of Harry Styles spelling out the word "Mid" out of a pile of alphabet cards on the floor, followed by a full video posted on the band's Instagram account later on, revealing the title, Midnight Memories. Member Louis Tomlinson proclaimed that the album would have a "rockier" sound to it than the band's previous releases. The album was announced simultaneously with the news of the band's third world tour, the Where We Are Tour, which subsequently led fans to wrongly assume that the album would be named " Where We Are". One Direction began working on their third studio album whilst embarking on their second international tour, the Take Me Home Tour. To promote the album, One Direction embarked on their third and first stadium concert tour, entitled the Where We Are Tour in 2014. However, others argued that the material was less memorable than their previous work and felt the themes were not as mature as expected. ![]() Many critics praised the lyrical depth and musical composition on the album, as well as the group's level of involvement in the production process. Upon the album's release, Midnight Memories received mixed reviews from music critics. The album was supported by four singles " Best Song Ever" " Story of My Life", the album's title track, and " You
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